Fashion Start-Ups are misusing the words 'Ethical' and 'Sustainable' very irresponsibly these days, and that pisses me off, because it misleads customers, but also undermines the efforts of genuinely Sustainable companies. Watch this before you fall into the GreenWashing trap. https://www.youtube.com/watch?v=H7viY7rx0wc
This video explains why Modal is more sustainable than cotton, in spite of being a semi-synthetic fibre. https://www.youtube.com/watch?v=gRA0rUfeDTg&feature=youtu.be Companies that are using Modal (These brands use other materials as well, not just Modal) Alternative Amour Vert EcoVibe Apparel Encircled LA Relaxed La Perla Me-Undies Nico Reformation Threads for Thought Madewell As good as … Continue reading Why choose Modal over Cotton, and brands that use this fibre.