I love Saris. But until recently, I had no idea what most saris are made of and how sustainable they are. What do words like Chiffon, Organza, Georgette mean anyway? And that’s why i did some digging. Here are the most commonly used materials in Saris, Lehengas, and Salwar Kameez, and what their environmental, labor, … Continue reading How sustainable is your Sari?
Michael Kors Most MK bags are made from Polyurethane or PU, with leather trimmings. You will hear the abbreviation PU a lot in this story, so let me explain what it means. PU is a kind of plastic that can be treated to look a lot like leather. In fact, most bags, shoes, sofa upholstery, … Continue reading 8 popular handbags and what they’re made of
The fashion scene in India is incredibly dynamic, and its easy to lose track of the number of local designer labels entering the Indian market each year. Many of the day wear brands focus on the Indo-Western dressing style, and hand-woven fabric, particularly cotton and linen. However, there are only a handful of brands using … Continue reading Ek Katha – Clothes that tell a story
Fashion Start-Ups are misusing the words 'Ethical' and 'Sustainable' very irresponsibly these days, and that pisses me off, because it misleads customers, but also undermines the efforts of genuinely Sustainable companies. Watch this before you fall into the GreenWashing trap. https://www.youtube.com/watch?v=H7viY7rx0wc
This video explains why Modal is more sustainable than cotton, in spite of being a semi-synthetic fibre. https://www.youtube.com/watch?v=gRA0rUfeDTg&feature=youtu.be Companies that are using Modal (These brands use other materials as well, not just Modal) Alternative Amour Vert EcoVibe Apparel Encircled LA Relaxed La Perla Me-Undies Nico Reformation Threads for Thought Madewell As good as … Continue reading Why choose Modal over Cotton, and brands that use this fibre.