The fashion scene in India is incredibly dynamic, and its easy to lose track of the number of local designer labels entering the Indian market each year. Many of the day wear brands focus on the Indo-Western dressing style, and hand-woven fabric, particularly cotton and linen. However, there are only a handful of brands using … Continue reading Ek Katha – Clothes that tell a story
Fashion Start-Ups are misusing the words 'Ethical' and 'Sustainable' very irresponsibly these days, and that pisses me off, because it misleads customers, but also undermines the efforts of genuinely Sustainable companies. Watch this before you fall into the GreenWashing trap. https://www.youtube.com/watch?v=H7viY7rx0wc
Meet Pooja Dhingra - a conceptualiser and a graphic designer based in Delhi, who got sick of complaining about the Waste Problem, and decided to do something about it. Tell me more about this project Pooja : CUT THE CRAP - 26 WAYS TO UNF**K THE PLANET is a series conceived and illustrated by me triggered by … Continue reading 26 simple ways to unf**ck the planet
This video explains why Modal is more sustainable than cotton, in spite of being a semi-synthetic fibre. https://www.youtube.com/watch?v=gRA0rUfeDTg&feature=youtu.be Companies that are using Modal (These brands use other materials as well, not just Modal) Alternative Amour Vert EcoVibe Apparel Encircled LA Relaxed La Perla Me-Undies Nico Reformation Threads for Thought Madewell As good as … Continue reading Why choose Modal over Cotton, and brands that use this fibre.