Jargon !! Let’s break it down

Ethical, Vegan, Slow, Organic, Fair-trade, Recyled, Repurposed - these terms are thrown around a LOT in the Ethical Fashion space. Lets break down the jargon. Organic - The crop the garment is made from, is grown without the use of genetically modified seeds, artificial fertilisers and chemical pesticides. In garments, the GOTS (Global Organic Textile … Continue reading Jargon !! Let’s break it down

2 Yoga brands that genuinely give a shit

Alright here they are - Proyog According to this Indian Yoga Wear company, " it’s a clarion call to millions of present-day yoga lovers who still wear polyester. Unaware of the innate contradiction, or the harm they invite." Their Dhoti yoga pants for both men and women are made from 50% Organic Cotton and 50% … Continue reading 2 Yoga brands that genuinely give a shit

5 ways to celebrate Earth Day !

Did you get through one day without doing any of the above? Its not that hard right? Now imagine if 7 Billion people did this for one day. Now, IMAGINE if 7 Billion people did this everyday.

8 popular handbags and what they’re made of

Michael Kors Most MK bags are made from Polyurethane or PU, with leather trimmings. You will hear the abbreviation PU a lot in this story, so let me explain what it means. PU is a kind of plastic that can be treated to look a lot like leather. In fact, most bags, shoes, sofa upholstery, … Continue reading 8 popular handbags and what they’re made of

Ek Katha – Clothes that tell a story

The fashion scene in India is incredibly dynamic, and its easy to lose track of the number of local designer labels entering the Indian market each year. Many of the day wear brands focus on the Indo-Western dressing style, and hand-woven fabric, particularly cotton and linen. However, there are only a handful of brands using … Continue reading Ek Katha – Clothes that tell a story

Fashion StartUps and GreenWashing! Video Inside !

Fashion Start-Ups are misusing the words 'Ethical' and 'Sustainable' very irresponsibly these days, and that pisses me off, because it misleads customers, but also undermines the efforts of genuinely Sustainable companies. Watch this before you fall into the GreenWashing trap. https://www.youtube.com/watch?v=H7viY7rx0wc

Why choose Modal over Cotton, and brands that use this fibre.

This video explains why Modal is more sustainable than cotton, in spite of being a semi-synthetic fibre.   https://www.youtube.com/watch?v=gRA0rUfeDTg&feature=youtu.be   Companies that are using Modal (These brands use other materials as well, not just Modal) Alternative Amour Vert EcoVibe Apparel Encircled LA Relaxed La Perla Me-Undies Nico Reformation Threads for Thought Madewell As good as … Continue reading Why choose Modal over Cotton, and brands that use this fibre.