Ek Katha – Clothes that tell a story

The fashion scene in India is incredibly dynamic, and its easy to lose track of the number of local designer labels entering the Indian market each year. Many of the day wear brands focus on the Indo-Western dressing style, and hand-woven fabric, particularly cotton and linen. However, there are only a handful of brands using … Continue reading Ek Katha – Clothes that tell a story

Fashion StartUps and GreenWashing! Video Inside !

Fashion Start-Ups are misusing the words 'Ethical' and 'Sustainable' very irresponsibly these days, and that pisses me off, because it misleads customers, but also undermines the efforts of genuinely Sustainable companies. Watch this before you fall into the GreenWashing trap. https://www.youtube.com/watch?v=H7viY7rx0wc

Eliza Inoue and her Eco Journey !

Eliza is the co-founder of Touch The Toes - Singapore's first Eco Yoga Lifestyle Shop. TTT is soon venturing into casual and evening wear, making it a full fledged Eco fashion store.  I met Eliza a few years ago, and am inspired every time we see each other. Here's her story. How did your Eco … Continue reading Eliza Inoue and her Eco Journey !


How to enter : Follow Ecoholique on Instagram Post a picture of your favourite ethically made/eco friendly item of clothing/accessories with the description "My entry for the @Ecoholique ethical fashion giveaway", and describe what the product in your post is about. Tag @Ecoholique and hashtag #ecoholique on the post. Tag 5 friends on your post … Continue reading Giveaway!

The day i broke up with Zara

Dear ZARA, This is one of the most heartbreaking split-ups a fashion girl can have to go through. You made it possible for me to be a fashionista without burning a hole in my distressed jeans pocket. I'll always love you for this ZARA. Nothing puts a smile on a fashion girl’s face like the … Continue reading The day i broke up with Zara