About

We are advocates of sustainable fashion and lifestyle. Join us as we research, explore and try out ethical fashion made in different parts of Asia, and talk about the material and fashion innovations happening around the world.

 

Note from Founder

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Hi everyone, my name is Shally Sarawagi and I love fashion. Loved it since i was a little girl. Fashion for me has always been the ultimate medium of self expression all my life, from the rebellious poker-straight haired head-banger to the stiletto wearing girl-boss.

A few years ago though, along came a movie called ‘The True Cost’. Like many other fashionistas, it burst my little bubble that showed fashion in the sugarcoated rose-colored light. I couldn’t help but dig deeper until i found how ugly it all was. For years we’d been hurting the environment and people to… look good?

So if fashion was evil what was good in this world, i wondered.

Finally, along came a surge of start ups that produced ‘eco’ and ‘socially conscious’ fashion. This new world finally seemed to give a sense of purpose to the otherwise seemingly evil industry.

This is both an exciting and depressing time to be in the fashion industry. Depressing because now more than ever brands are being exposed of unethical practices, and exciting because there is a lot of innovation in the area of eco-friendly fibres, dyeing practices, recycled fashion and reducing fashion waste.

I’ve joined forces with like minded individuals and companies to bring Ecoholique to life. We research, explore and try out ethical fashion made in different parts of Asia, and talk about the material and fashion innovations happening around the world.

Finally, we have curated products we believe in and that have been tried and tested by us on our  Facebook Store  .

Fashion should be fun, creative and empowering, not polluting and exploitative.

Shally