Eco What?

Hi everyone, my name is Shally Sarawagi and I love fashion. Loved it since i was a little girl. Fashion for me has always been the ultimate medium of self expression all my life, from the rebellious poker-straight haired head-banger to the stiletto wearing girl-boss.

A few years ago though, along came a movie called ‘The True Cost’. Like many other fashionistas, it burst my little bubble that showed fashion in the sugarcoated rose-colored light. I couldn’t help but dig deeper until i found how ugly it all was. For years we’d been hurting the environment and communities to… look good?

So if fashion was evil what was good in this world, i wondered.

Finally, along came a surge of start ups that produced ‘eco’ and ‘socially conscious’ fashion. This new world finally seemed to give a sense of purpose to the otherwise seemingly ‘evil’ industry.

My struggle right now is that Eco and Ethical fashion is for the most part inaccessible in my part of the world (Asia), and boy is it pricey.

Anyhow, this letter to nobody-in-particular is my first step towards holding myself accountable for what i wear, what i buy, what i recycle, what i throw away.

Seriously, i have a long ass way to go, so bear with me!

Self-proclaimed Ecoholique


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